Dieter Bohlen and TrekStor conclude exclusive agreement
VIP pop star is face of 2008 advertising
Lorsch/Hanover, 29. Februar 2008– TrekStor has concluded a testimonial agreement with Dieter Bohlen for the coming year. The musician, composer and producer will appear in the media for TrekStor’s entire range of products, such as MP3 players, hard disks and multimedia gadgets. He will also be at this year’s CeBIT 2008 IT trade fair on March 7 at the TrekStor Entertainment Park, Hall 18, where he will be providing for high spirits from 15.00h.
“It was a very easy decision for me to take on the future advertising for Ger-many’s leading vendor of MP3 players and storage devices,” says Dieter Bohlen about the concluded advertising contract. “As a discerning musician, TrekStor, with its innovative and multifaceted product portfolio, suits my expectations down to a T. The MP3 and movie players, for example, are very stylish and manageable. I can use them to listen to first rate music in excellent quality, while simultaneously enjoying an outstanding cost performance ratio. TrekStor also offers corresponding colorful or pocketbook sized hard disks where I can store my favorite music or vacation snaps. I’m looking forward enormously to the joint time and planned campaigns with the family owned Lorsch based company.”
Dieter Bohlen will appear as the face of TrekStor at the CeBIT and be available for all planned advertising campaigns in numerous media. Daniel Szmigiel, TrekStor CEO, is delighted: “With Dieter Bohlen, we have found just the right advertising ambassador for TrekStor. He’s an international music producer with many years’ experience, has outstanding insight into the music industry and thus embodies the optimal link between style and technology. In doing so, he repeatedly demonstrates his propensity for trends and good taste in music, and is a polarizer of society, precisely like TrekStor. That’s why he’s just the right person to optimally represent us.”
Dieter Bohlen Player with audio play
Dieter Bohlen already launched his first personalized movie player at IFA 2007 which he designed jointly with TrekStor. The i.Beat emo Dieter Bohlen Edition is loaded exclusively and for the first time with Dieter Bohlen’s audio play „Nothing but the truth“ in German.
Multi-star entertainment and music in the TrekStor Hall 18
This year too, TrekStor will be presenting numerous new products from the multimedia area at the CeBIT trade fair. Stars such as Dieter Bohlen, Mario Wi-nans and Mola Adebisi will provide for high spirits at the TrekStor Entertainment Park and be available for autographs. The radio broadcasters Jam FM and Sunshine Live will also be present with daily live programs and competitions. The new “Fashion made by TrekStor” clothing line will also be presented in the course of several daily fashion shows, adding the final touches to the lively entertainment program.